Retail Consolidation That Delivers

A strategic partnership between Productiv & C.H. Robinson

In the fast-paced logistics industry, on-time in-full (OTIF) shipping and cost efficiency are essential for client success. By leveraging the strong relationships between C.H. Robinson and major retailers, as well as Productiv’s diverse customer portfolio—including Pourri—the two companies streamlined B2B shipments into leading retailers.

A synergy of expertise

Productiv’s strength in value-added services and client analytics complements C.H. Robinson’s global network and retail consolidation expertise. Together, they formed a seamless logistics partnership focused on improving delivery performance and reducing costs.

An opportunity in consolidation

In collaboration with America’s leading health solutions retailer, C.H. Robinson has built out a consolidation program servicing a number of suppliers, and becoming their sole consolidator. This program has become a model for other consolidation programs for major retailers (Walmart, Dollar General, Dollar Tree, ULTA, etc.).

Pourri initially was running prepaid LTL into this retail pharmacy leader yielding OTIF scores of 67.24%. This required engagement with each of the health retailer’s 23 DCs, manual tracking for each outbound shipment, researching various LTL carriers for each lane, and calculating transit times to back into ship date.

After successfully integrating into the retail Consolidation program with C.H. Robinson, Pourri yielded an on-time compliance score of 96.2% in 2024. They saw 22.8% cost avoidance.

Continuing to drive cost savings

Through route optimization, dynamic pricing, and selective carrier booking, the program reduced Pourri’s transportation costs, penalties, and retailer chargebacks on 628 of 666 shipments. With real-time analytics and streamlined communication, they reached a 98.23% OTIF score in Q1 of 2025.