Keep up with the most recent market trends in our Freshspective updates. Discover what's influencing conventional produce, organic options, temperature-controlled capacity, and floral so you can plan ahead and avoid disruption.
🌱 Asparagus Update
Mexico’s season ended earlier than expected due to heavy rains that flooded fields and damaged crowns, significantly reducing production. As a result, demand has shifted to Peru, putting pressure on the market, which is expected to remain tight and strong. Mexico is expected to be out for at least a week or two until new fields come into production.
📈 Market & Projections
• Labor Day demand pushed prices higher. Industry volume is tight.
• Expect tight conditions for the next week or two before easing.
🤍 White Asparagus Program
Production starts in September! Now is a great time to discuss bundling green and white asparagus or pairing with value-added products.
🔥 Thanksgiving Momentum
The market is high and tight—let’s take advantage and create programs that maximize opportunities!
Talk to your subject matter expert to lock some programs!
Peppers Steady. Volume is still adequate even though cooler temperatures are settling in. We believe the cooler temperatures will provide a relief to the plants to produce a heartier and thicker-walled pod. Further outlook, Georgia is planning to start harvesting around the middle of October.
Broccoli supply is currently steady in California, but the market is firm with quality suffering out of Mexico. Local seasons will start to slow down, and major growing regions will rotate fields in September.
Volume is available pending location this week. Midwest has product available; be sure to call ahead prior to booking. They are still feeling the effects of the hot/rainy weather earlier this summer. Southeast is on track to begin first week of November.
Celery supplies are continuing steady with good volume available for the next several weeks. The weather forecast calls for average and preferred temperatures in both Salinas and Oxnard. September is shaping to be a great month to promote out of California. Please reach out to your Robinson Fresh representative for updates and information regarding availability and promotions.
Cukes UP. Just like the squash, cucumbers are having the same impact due to the cooler temperatures. Yields are slowing down with growers having to harvest every other day. Please stay away from any promotions until we head into Georgia and North Carolina, which is set to begin the end of the month.
Greens are looking good this week. Excellent supply and quality on kale and collard. Turnip and mustard are a bit tight out of the Midwest. Southeast will begin mid to end of October.
Iceberg lettuce volumes are beginning to improve out of the Salinas Valley. Market is remaining firm due to poor import quality due to the extreme heat and rain in Mexico. Romaine, red and green leaf supplies are steady with quality reports showing great overall quality and good weights, especially in the Valley. The primary shipping points are Salinas and Santa Maria, with some availability in Oxnard. Please reach out to your Robinson Fresh representative for more details.
Harvest continues on russet potatoes out of Idaho, and we are seeing good quality and sizing. As long as the weather remains favorable, we will have a large crop and excellent supplies for the entirety of the storage season. Reds and yellows are in good supply out of multiple regions including Wisconsin, Minnesota, North Dakota, and the Northeast. Markets look to remain steady for next few weeks at least, if not longer.
Squash UP. Weather continues to be the major headline across the board. Temperatures are screaming fall, but this is having an impact on squash. Volume is down and markets are reacting as a result. Conditions will only get worse, until we see new regions come into volume. Georgia and North Carolina are just around the corner.
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As we enter September, the Washington growers are in full swing harvesting the Gala and the Honeycrisp apples. Both of these new crops are projected to be larger than last year and both are currently promotable. Overall, the new crop is projected to a very large crop, and we are projecting to have excellent supplies of most varieties for the upcoming season. However, some varieties remain limited for the next couple of weeks as we wait for this new crop to start harvesting. The tighter varieties include Cosmic Crisp, Golden Delicious, Granny Smith bags, Envy, and Fuji. Regarding East Coast apples, both Michigan and New York will continue to pick some early varieties this week along with Galas starting in a light way this week. Both Michigan and New York are forecasting good crops again this year.
Avocados are available from Mexico, California, and offshore. Most supply is from Mexico. Markets are stable with enough supply to promote. Quality from Mexico is good as the Loca crop continues. California will wind down soon, and Peru will wrap up this month.
Blueberries – Spread in the market depending on load location/grower/quality.
Raspberries – Stable supplies.
Blackberries – Plenty of supplies.
Continued exceptional quality on the cantaloupes coming out of the Central Valley of California with high yields and brix. Volume is starting to decline as we get toward the back half of the season. Harvest will continue out of California until early October.
Oranges
Lemons
Grapefruit
Mandarins
Many shippers are still working through inventories of lower-quality lots that need to be moved through the system. The industry is relying on a post-Labor Day surge in demand to give the market some momentum. Sporadic rainstorms passed through parts of the Valley last week, with some areas receiving only light drizzle and others experiencing more significant rainfall. While no widespread damage has been reported so far, it will take time to fully assess the impact on product quality and condition.
Continued exceptional quality on honeydews coming out of the Central Valley of California with high yields and brix. Volume is starting to decline as we get toward the back half of the season. Harvest will continue out of California until early October.
Region: Veracruz, Mexico
Weather Update:
The upcoming week’s weather suggests days of light rain. Anticipate high humidity, with temperatures fluctuating between 72°F and 93°F.
Market Intel:
The demand for limes has been steady.
Sizing Profile:
Peak sizes 200/175/230. Size distribution: 110-4%, 150-16%, 175-25%, 200-27%, 230-18%, and 250-10%.
Quality:
We will begin September with fruit with excellent quality and a good volume of sizes 230/200/175s. The fruit feels well-hydrated and with very good consistency, which leads us to forecast a strong harvest for this week and the following weeks of September, with no supply issues expected.
Looking Ahead:
An increase in volume is forecast for mid-September, and the outlook is for a good harvest, which we continue to expect will be greater than that obtained in August. Light and constant rains will definitely work in our favor, allowing us to harvest fruit with good color, high quality, and strong vibrancy.
For October, fruit with good development in both quality and size can already be observed. A harvest similar to that expected in September is forecast, both in volume and quality, and we will continue to monitor its development over the coming weeks.
We are now week 36 and are in the last days of packing for Mexican mangos. We are at the tail end of the season and expect this week to be the last week. We expect peak sizing in the 4/5/6-count range, and very limited on other sizes. As Mexico comes to a close, we shift our focus to Brazilian mangos; our first arrivals hit the Northeast week 35. We will continue to receive this week as well. We are seeing more medium to small sizes which is nice to see as Mexico’s last inbounds are heavy to large sizes. This should make most sizes available as we transition Centers of Operation.
SUPPLY JUST MEETING DEMAND FOR PAPAYA IN THE U.S.A. MARKET.
Supply conditions are tighter with less supply to service demand. Growers expect even less supply in the upcoming weeks due to a combination of unfavorable weather, strong internal market, and much lower yields which keep the overall availability of fruit being exported lower to the USA out of MEXICO. Tight supply will remain for at least the next two weeks for papaya production. Contracts are being serviced with very little extra fruit available to offer. Prices are higher in the U.S. market and should increase as we go into September.
Inventories are showing LITTLE availability to offer.
Majority of sizes are between 6–12s with LESS surplus fruit.
Quality is reported as good with some shorter shell life and some stem issues due to extra humidity at the fields.
Color 25%- 50% / 12-14 brix at point of shipping. Ideal temperature for Imperial papaya is 48 degrees to avoid quality issues upon receiving.
Crop outlook: Forecast has conditions as less supply for the next two weeks.
Market Intel: Just enough supply to service demand.
We are currently shipping new crop California Bartletts out of the Lodi region this week. The California crop is an above-average crop this year, so we will have lots of fruit to sell. The crop has a good mix of all sizes but appears to be peaking at 100-count size fruit. California is also shipping new-crop red pears as well as light volumes of Bosc pears. New-crop Washington Bartletts are projected to start up this week and their crop looks to be a very big crop as well. Plan for Bartlett pears to be in good supply and very promotable for the next several months. New crop Washington Bosc pears are projected to start shipping around September 8th and new crop Anjou should be ready to ship in light volumes around September 21st. Overall, we are looking at a large crop of high-quality pears this season!!
Supply NOT meeting demand U.S.A. Market.
Please be advised of warmer weather in all strawberry growing areas this past weekend and Labor Day holiday. Santa Maria is finishing their spring crop, and the fall crop season is starting. We should see good volume in this area by mid-September. The Salinas/Watsonville growing areas will continue to be harvested, but the fruit is past its peak production period. The Salinas/Watsonville growing area has had some very warm days and nights which will cause the fruit to have smaller sizing, occasional bruising, and tend to be overripe and soft.
Weather outlook:
Supplies and demand are starting to wind down on watermelons. We are shipping Out East out of Delaware and Indiana. Out West, we are shipping out of Stockton and Wapato, Washington. We also have some supplies in Texas. We will start Mexican melons in October.
We are currently in full swing on the harvest of the new organic Gala crop. We now have good supplies of all sizes and packs of this variety, and we expect to have promotable pricing for the rest of this year. The next organic item to be harvested will be the organic Honeycrisp. This item will begin to be harvested in a very light way later this week. The market on organic Honeys is extremely high right now and it will take a couple of weeks for the prices to come down significantly. The crop on organic Honeys looks good as well and we expect to have good supplies starting in the middle of September through the end of the year. Other organic items like the Fuji, Granny, and Pink Lady will not harvest until the middle to end of September or later and supplies on these varieties are currently limited as we are selling off last year’s harvest. Overall, the organic apple crop looks to be a good one this year, so plan on aggressively promoting this category this season.
The wait continues. There are very few lemons and oranges around right now and it seems it is going to be at least a couple more weeks before we see them. We still have a very good supply of grapefruit coming out of California and really no end in sight right now. Quality of the grapefruit is holding well and very sweet in flavor.
With no more dry vegetables coming out of Nogales, we have moved down to San Diego. Bell peppers, sweet peppers, cucumbers, yellow squash, and zucchini are all available with reasonable pricing. It is best to pre-book as there are still days of shortages.
Organic minis are shipping out of Patterson, California, and we will have supplies into October.
Organic onions are available in abundance now. There is supply up in the Northwest and plenty in California. From the looks of it, the quality is nice right now. Most varieties are available now and it looks like white onions will start up at the end of this month.
At Tobias Farms, we have outstanding quality on both red and yellow onions right now along with shallots. At this point, we will have supply all the way through December or January. We can do 2- and 3-pound red onions currently with very few medium yellow onions. Bags will not be available at this point.
We have limited supplies of organic Bartletts that are shipping out of Washington state this week. The crop on the organic Bartletts is a very large one this year so we will have lots of fruit to push this season. New crop organic Anjou are projected to get going sometime in late September this year out of Washington. The new crop is looking good this year, and we should have some good promotional opportunities push into early next year on this variety.
Now that California potatoes are finished for the season, we have moved onto the Northwest to get fresh-crop potatoes. We are seeing russets, reds, and yellows, along with fingerlings coming from there. Quality is good and supply is solid. We will start to see more potatoes become available out of Colorado within the next 3 weeks.
Our California hard squash has finally arrived! Out of Hollister this week, we are doing butternut, spaghetti, Delicata, and Kabocha. We will see acorn arrive in about 2 weeks and we will have Honeynut and Red Kuri. The quality of the squash is outstanding as the weather was very mild this summer.
The wait is over for new-crop California sweet potatoes! Out of the Livingston and Atwater areas, we are seeing growers dig up their first crops. With the fresh harvest, we are not seeing much of jumbo-size sweet potatoes right now but that will change over the next month. Pricing is high for the new crop but not much higher than what the old crop finished off with. Mostly red and orange varieties are coming, but we will see white and Japanese varieties very soon.
East Coast United States
• Freight Volume: August saw strong year-over-year growth, with continued momentum expected into September due to seasonal demand.
• Regional Rate Trends: Rates out of Florida and Georgia are softening post-produce season, while inbound rates into Florida are rising due to limited outbound freight. Relief is expected mid-September into high-cost regions like Georgia, Florida, and Texas.
• Seasonal Impacts: Fall produce shipments, including pumpkins from Pennsylvania, are ramping up and contributing to increased volume into fresh distribution centers.
• Market Tightness: Local short-haul and New England markets remain tight due to freeze protection efforts, particularly among beverage shippers.
The Midwest continues to find pockets of tightness, late-day and same-day have elevated costs. The Indiana/Michigan region remains tighter whereas the Illinois/Wisconsin area has capacity readily available, just a matter of price. South Dakota/Nebraska freight remains tight on available capacity pool and elevated rates. Arkansas/Missouri remain good with lead time, but same-day freight is tight and at elevated costs. Dallas rates remain elevated, whereas South Texas rates are competitive and has capacity standing by. As a whole, anything going to the Southeast is seeing elevated rates and a smaller capacity pool willing to go there, especially into Florida.
Western United States
• California Lanes: Rates are elevated, especially from Northern to Southern California, due to seasonal produce shifts. Arizona-origin produce has declined, leading to fewer outbound loads and increased deadhead miles for carriers, which is pushing rates up into Arizona. This trend may continue until early Q4 when Arizona produce resumes.
• Washington Outlook: Apple harvest is expected to ramp up in 3–5 weeks. This will likely increase outbound rates but improve inbound costs due to better backhaul opportunities.
• Capacity & Tendering: Capacity is available with proper lead time. However, same-day givebacks and late tenders remain the most challenging in terms of cost and coverage.
• Over-the-Road (OTR) California: OTR lanes remain stable with no major disruptions expected through the end of September.
GLOBAL UPDATES
OCEAN CARRIER CONSOLIDATION - Fresh produce growers and shippers attempting to move cargo globally via ocean vessels are dealing with scenarios where ocean carriers genuinely dictate some markets. They dictate and determine the marketability and viability of export markets for many fresh produce exporters. Shippers are being forced to commit earlier to ocean lines to reserve space for upcoming seasons, and spot market space on vessels is nearly impossible to secure.
TARIFF IMPACTS - Fresh produce growers and shippers in North America are bracing for the potential implementation of new tariffs on imports. These tariffs could significantly affect the cost structure and market dynamics for many fresh produce exporters. Growers and shippers are being advised to diversify their markets and strengthen local partnerships to mitigate the impact of these tariffs. Additionally, there is an increased focus on leveraging technology and innovative practices to enhance supply chain resilience and reduce dependency on any single market. The uncertainty surrounding these tariffs is prompting industry players to prepare for multiple outcomes, ensuring they can continue to provide a steady supply of fresh produce to consumers despite potential cost increases.
DEMURRAGE/DETENTION CHARGES - Shippers negotiating with ocean carriers or freight forwarders on perishable cargo contracts should request as much free time at destination as possible to reduce the risk of detention/demurrage charges when inspections/fumigations or drayage capacity constraints delay cargo delivery at destination. Unavoidable and unprecedented demurrage and detention charges due to delays in turning cargo at destination continue in 2025.
USTR DECISIONS FEES CHINA SHIPBUILDING - Effective October 14, 2025, vessels built in China will incur additional fees when arriving at U.S. ports. These charges are expected to start at $120 per container, with the final amount depending on the vessel’s net tonnage. U.S.-based carriers, such as Seaboard Marine and Crowley, will be exempt from these fees—even if their vessels were constructed in China.
To mitigate potential cost increases, consider diversifying shipping partners by working with ocean carriers that operate non-Chinese-built vessels or by prioritizing U.S.-based carriers.
For more global freight insights please visit Global Freight Markets Insights | C.H. Robinson (https://www.chrobinson.com/en-us/resources/insights-and-advisories/global-forwarding-insights/)
Volume continues to decrease over the summer months, with sales expected to increase with seasonal fall pushes. Inbound flights through Global Forwarding remain steady.