Grapes insights and trends in Q3

Hello. I’m Andy Kampa. At Robinson Fresh, we’re here to ensure you have the quality fresh grapes you need to help optimize sales opportunities. As many of you know, grapes offer numerous health benefits and are a great option for both snacking and as part of your everyday meal ingredients. That makes promoting grapes during the back-to-school time frame even more important for retail grocers to drive incremental sales. Were you aware that in 2024 grapes actually grew at 8 percent in dollars and 4 percent in volume at retail, outpacing the total fruit category? However, recently we’ve seen a downturn in the grape category movement – making the months of August through October even more important to boost sales through the use of thematic sales approaches such as back to school and our happy healthy Halloween promotion. Retailers can take advantage of this seasonality by creating our merchandising and promotions at the store level to help drive sales growth. We know consistency on the shelf is critically important to your customers. That is why we believe our Welch’s brand grapes are perfect for your stores. Within our year-round supply, we utilize a team of agronomists and inspectors across 6 different countries and 9 different ports of entry to place a heightened focus on our quality and condition to achieve consistency and consumer loyalty that we all strive for. Robinson Fresh also has the largest temperature controlled supply chain in North America. This includes more than 300 different points of distribution and 25,000 carriers, which allows us the ability to bring our grapes to you. We often also utilize additional logistics services like demand forecasting, warehousing, consolidation and replenishment to optimize our customer supply chains. Call us today to secure your supply chain of quality fresh grapes and ensure your customers have what they want, when they want it.